THE DREAM-CHASER COLLECTION
A COMMUNITY OF DREAM-CHASERS
A collection inspired by the dream-chasers within our community.
What we wear day in and day out is a true expression of ourselves, our clothing embodies who we are.
The dream chaser collection is a tribute to the community we are building at VFS. To those who continue to believe in their dreams, to those with drive, passion, and resilience in their heart.
We all have that inner child in us who never stopped dreaming. It takes a level of risk and discomfort to break through the norm and pursue our visions.
To truly live is to take that risk, to face those challenges, to overcome and grow. To wake up each day with passion and purpose.
This collection is a reminder to our community, that your dreams are worth chasing, and never give up.
DESIGN PRINCIPLES
With the dream chaser collection, we set out to create something extremely unique. The message to this collection was powerful and we wanted the clothing to stand out and be equally as powerful.
Black is a staple color to the VFS brand, but with the washed ocean blue we wanted to give our customers a nice cool look for the upcoming summer months. The washed look to both tees was a touch that we wanted to add to continue to make our brand's clothing unique.
The most special part of this collection was adding our "vision fruition success" specifically down the back or "spine". The spinal cord holds DNA in our bodies, and for the dream-chasers, VFS is in our blood and DNA.
