LIFTING CLUB COLLECTION

An Elite Club of Individuals

Through training, we face new challenges every day. With each training session, we must become intentional. We must become intentional with what we will be training, and what expectations do we have for our session that day.

Through fitness and the fitness lifestyle as a whole, every single day is a new opportunity to grow. Each day is an opportunity to push our limits and discover the capacity of what we are capable of. 

There is no final destination for training. It is a day-to-day commitment. Every day we put ourselves through uncomfortable situations that allow us to grow. 

The VFS lifting club is an elite club of individuals. These individuals are driven by their vision, their passions, and their purpose. The lifting club is only for those who are willing to be comfortable with being uncomfortable, those who take risks in order to create the life of their dreams. 

Design Principles

With the lifting club collection, we set out to create something we have never done before. The primary colors: vibrant pinks, blues, and reds were inspired by the warm summer months and beautifully colorful summer sunrises and sunsets, full of life. 

All of our clothes are designed to be versatile in their ability to be worn and perform in the gym but to also be a staple piece to wear outside of the gym.

This collection features an oversized t-shirt and premium quality mesh shorts, that pair as a very fashionable outfit but also as highly functional gym wear.

With the logo designs, we focused on a design that would resonate from a mile away and a message printed on the t-shirt that would make this collection something the fitness market has never seen before.