ART OF VISION COLLECTION
THE ART OF VISION
A collection inspired by the phrase "vision is the art of seeing what is invisible to others"
Possessing true vision in life is not easy.
Visionaries possess a clear and inspiring vision of what could be, and they actively work towards making that vision a reality.
A visionary's ability to see beyond the present and inspire others to follow their vision is what truly sets them apart, and makes it an art form.
No one will ever see your vision as clearly as you, therefore no one will believe in it as much as you.
We embrace that.
DESIGN PRINCIPLES
With the Art of Vision collection, we set out to create something extremely unique, yet impactful.
We wanted the message of this collection to really stand out through symbolism, while also expressing a vintage feel to our 3 items in this drop.
On our sweatpants we wanted to include the subtle "vision is the art of seeing what is invisible to others" on the leg to serve as a daily reminder of what we represent and wear with this brand.
On the top of our tee shirts, there is an eagle.
The eagle is a symbol of vision, as an eagle has superior vision to all other animals.
We specifically chose this animal to represent this campaign, and chose to place it at the top of our artwork representing "vision above all".
As visionaries under VFS we have to stay true to our vision and see past the things that may try to cloud that vision.
